Ekdin - West Bengal's Most Loved Bengali Newspaper
Ekdin is a popular newspaper published in Bengali. Headquartered in Beliaghata, this regional news daily has circulation across Kolkata, Siliguri, Kolkata etc.
Reasons for Popularity: The newspaper is mostly circulated in areas full of Bengali speaking communities. Hence the high demands for this newspaper is natural. Fearless and honest reporting on current state and national issues makes this newspaper a good read for readers of all age groups.
Growth of advertising in Ekdin : Ekdin has maxium readership in the metro city of Kolkata. Therefore advertisers like flock to book a space in Ekdin newspaper for classified and display advertising spends.
In West Bengal English newspapers like Times Of India and Telegraph affects Ekdin's overall readership. However the real giant competitor in this respect is Anandabazar Patrika. But the the high cost of advertising in ABP makes Ekdin a better choice for advertisers..